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The sense of smell is ancient and the one most closely associated with creating memories. People often form associations with a particular scent and something from the past. Perhaps you can remember the aroma of chocolate chip cookies that your mom made from scratch on rainy afternoons. It takes you back to the happy times of your care-free childhood as nothing else can.
News and views from our research and experience. We aim to inform and engage our customers with the best and most relevant information on perfume and all its many subtleties
READ MORESmell good without trying hard. This fun, no-fluff guide drops 5 simple perfume tips to help you level up your scent game—like moisturizing before you spray, using pulse points right, and not saving your best fragrance for “special occasions.” It’s your vibe bottled.
Ready to smell like you, but better? Shop JYCTY now.
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